Threads by Roots Studio

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Designed by an heritage artisan from rural southwest Asia, this Roots Studio x JuJuBe print showcases a skilled art tradition passed down from generation to generation. Hand-dyed and multi-hued, Threads features digitized needlepoint with heirloom star patterns in colorful jewel tones. Paired with light satin gold hardware and aqua lining, each stitch tells a story of artistry, tradition, and ancestry with Threads.

Proceeds from this endangered heritage art directly benefit the artist and their village. Art with a conscience … The Roots Studio x JuJuBe Collection proudly presents Threads.

How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the governing body of that tribe or village prioritizes how it can best be used to benefit their people.

A coin purse will be included in each Threads order over $100, while supplies last. Order total must be more than $100 after any discounts and before shipping or insurance. Limit one per customer/shipping address.

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