SuperMom Headquarters: where every mom is a SuperMom!
Where It All Began
When faced with the choice of either disposable diapers or old-school pinned cloth diapers with plastic covers, Jakki Liberman decided to create her own alternative. By combining a soft, absorbent cloth inner layer with a colorful, waterproof cover, and replacing safety pins with Velcro, the Bumkins diaper was born. Little did Jakki know that her creation would become popular with other mothers who loved this modern take on the traditional cloth diaper, nor did she imagine that this signature waterproof fabric would grow into a successful line of bibs, bags and other products all designed to be fun and family-friendly.
The People Behind It
Based in Phoenix, Arizona, our office is surrounded by the rugged beauty and dramatic sunsets of the desert, along with the urban energy of the nation’s sixth largest city. We may not wear cowboy boots, but our team embodies the independent spirit of the southwest. We are serious about work and play and we want that to translate into our products. Our in-house designers strive to create playful prints and practical products that can be enjoyed by both parents and children. Licenses like Disney, Dr. Seuss, DC Comics, and Nintendo allow us to bring some of everyone’s favorite characters to the table and make our already useful products even more exciting for the whole family.
Where We Are Today
After 25 years, we decided it was time for a makeover! Rolling out a fresh look with a new, playful logo and modern, updated colors, we are excited to show off our new style, and to introduce our award-winning products to the next generation of Bumkins babies.